I collaborated with Penguin Books UK as part of my role at Springpod, helping to develop a dedicated “microsite” to host their virtual work experience programme. The microsite served as a gateway for students to engage with the brand and begin their journey through the programme.

Projects like this give me the opportunity to really understand a client’s branding and build on it in a meaningful way. At the time, Penguin’s updated branding was still under wraps and only available in a limited capacity, which gave me the freedom to explore how their identity could be presented to a student audience. This creative flexibility made it one of my favourite projects to work on.